The criteria are built around: income which includes ad page, ad revenue, newsstand, and overall circulation, growth. Plus a “measure of influence” built around social media, press impressions and search engine results. And finally quality which they measure as “the number of edit pages, Web traffic, awards, and other reader satisfaction benchmarks.” Who would have thought Food Network magazine with a with an image of pancakes on the cover would beat the beefcake of Vanity Fair’s Rob Lowe ?
And the design leading Bloomberg Business magazine with a cover image of a chicken?
Food for thought.
That Food Network Magazine make you hungry? Why not sate yourself with our food stock photos?
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