From The Capitol South Yarra website showcasing imagery
Highlighting photography and illustration is a sign of luxury in campaign to sell luxury living space
The Luxury consumer has the unique luxury of being the recipient of advertising communications that flatters, by talking to their sense of taste. Fabio Ongarato Design in Melbourne have used photography and illustration to explore the idea of living in The Capitol, a luxury apartment complex in Melbourne. The vision of this complex is filled out by the imagery of creatives including GQ’s resident cartoonist Jean-Philippe Delhomme and Spanish photographer Daniel Reira, under themes such as Position, Society and Culture, Atmosphere, Modernism. The communication has been remarkably effective in drumming up deposits and reservations, the focus on pure imagery interestingly enough is used a sign of quality and value.