The soft sentimental atmospheres of Nostalgia have long been part of brands’ marketing solution to consumer anxieties around change. But how will Nostalgia play in the increasingly complicated mix of the tangible and the online? You may have had your fill of the rose-tinted, of heritage and reminiscence, but it’s not going away any time […]
Read post >Before the physical version of Paper magazine was actually released, its digital cover by Jean Paul Goude had already ensured a second life, a third life, a life where the celebrity image is the intangible currency of extraordinary power The Winter issue of Paper magazine might not have broken the internet but it gave it […]
Read post >In the first of our visual essays exploring the dynamic of “Hard and Soft” as an idea and an aesthetic in pictures, we take a journey through Transformation The promise of Transformation is the message of so much advertising, its driving logic, from basic car ads pithing the car as the transformational object that can open a different […]
Read post >Image Source Creative Director Ashley Jouhar examines an intensely engaging ad for a Buccaneer 3D printer that explores technology, matter and memory through the notion of the Mind’s Eye This ad by the LOLA agency in Madrid, Spain is a highly effective and affecting ad for a cutting edge product, reframing hard technology and soft […]
Read post >The November issue of Creative Review samples the ongoing craft trend, looking at creatives striking out into new areas Our readers will have kept track of the ‘Craft’ trend in image-making and usage as we explored Provenance over the last year, so it was great to see the November issue of Creative Review investigating some great examples […]
Read post >How are brands pitching the emerging world of the internet of things? Some interesting new directions in ads for domestic appliances and a twist on an old story from Apple As a young kid, the Future mapped out by TV was one part The Jetsons one part the hi-tech craft of Gerry Anderson’s swivel-eyed heroes of International Rescue. […]
Read post >With a media buzz around his latest work exploring the relationship between the digital and the physical, designer Brendan Dawes talks us through Six Monkeys, his project for MailChimp Brendan Dawes is a pioneer of interactive design, design that makes you think about interaction with ‘things’, and increasingly how we interact with the physical and […]
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