Photographer Steve Boniface for DDB Coastguard campaign
Atmospheric photography highlights singular battle of sailor vs sea
Painterly photography by Steve Boniface for DDB’s campaign for Coastguard New Zealand. With the strapline, “we’re the ones asking for help”. Boniface’s use of colour and shade captures fear and loneliness, and a very direct appeal in powerful, narrative photography. The photographs visualize the uneven battle of sailor versus sea, the perfect client for a painterly execution of an image. If there was a Best Coastguard category at Cannes, the jury would be redundant.