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Intel and Toshiba’s Inside project
Inside, a new project between Intel and Toshiba blurs boundaries between film and social networking

Our socially networked age blurs boundaries between the public and private, between being consumers and producers of content, and now in the case of the Intel/Toshiba project Inside, between film and social networking.


The sponsors describe Inside as “a Social Film experience …directed by DJ Caruso, starring Emmy Rossum, and possibly you…. You can interact with characters in real time, affect the plot, and possibly earn a featured cameo alongside Emmy Rossum in the final film.”


From the director of Disturbia DJ Caruso, with Avatar’s Oscar-winning cinematographer Mauro Fiore, this immersive experience finds Russo trapped in a room. Luckily she has a 2nd Generation Intel Core i7 processor-powered Toshiba Satellite P775 which allows her to interact. Phew!


There has been lots of interactive storytelling, users shaping the plot, but we have a more visceral relationship with images, it will be interesting to see just how nerve-wracking real-time interaction with film will prove to be. David Fincher’s Panic Room for the networked age?



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