Peter Amend

My passion is creating custom & authentic image content for the outdoor industry, to connect brands to their markets, and providing material for social media and other platforms.


A shot of a single object that expresses a powerful memory/event?

In a few days I’ll be next to my wife, photographing my daughters birth, and at this point in life I can’t think of anything more meaningful than that.

Three books that have inspired you?

Mountaineering: freedom of the hills.

Anything by C.S. Lewis gives me something to think about for days.  And of course whatever guidebook for the next destination.

Favourite photo you have taken?

I think this photo sums up my time shooting in Hawaii a few weeks ago.  There’s nothing like an image that makes you feel your favourite memories all over again.


What has been your favourite adventure?

Free diving with sharks in Hawaii. Climbing Mt. Whitney. A couple weeks road tripping in Iceland & New Zealand. 

The answer to this question always differs, I guess depending on the amount and type of nostalgia I’m feeling at any given moment. 

If you could explore space or the sea (with no risks!) where would you choose?

My heart lives in the ocean – and It’s where I feel most comfortable. There’s so much beauty below the waterline- and I could never get tired of the overwhelming beauty below the surface. I guess it even feels a little bit like space, when you’re free diving and floating through the blue…

Where has been the most beautiful place you’ve visited?

Without a doubt, Iceland takes the cake for it’s unrivalled geography and raw beauty. 

Where is the weirdest place that you have slept?

Oh boy.   I live out of my truck while I’m working usually – so I’ve definitely fallen asleep in some strange places!  Probably the most random was behind the marquee of an elementary school when there didn’t seem to be a safer option. 

If you could live anywhere else in the world, where would you choose?

I don’t know that there’s anywhere I love more than California. Being able to surf and ski in the same day, having the option to visit the trees in Yosemite, or drive through the desert in the Eastern Sierra.   – I think the diversity of the state is what I love more than anything. But shh, don’t tell anyone else how great it is here 😉


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