Felix Shumack

Felix carefully choreographs moments to produce intense and authentic sports and fitness imagery. He uses a skilful blend of ambient and studio light, amplified in post-production, to create his signature hyper-realistic style.

Working with both stills and motion he approaches each project with diligent planning, great professionalism and excellent execution.


Over the last few years he has taken his work in a fresh direction combining his previous advertising and commercial experience with his passion for Sports and Fitness. He has recently received an award for his personal project, The Grind, in the PDN Adrenaline – Sports and Action photography competition and recent commissions include easyGym, SCI-MX nutrition and various professional athletes.



What websites/blogs/people do you draw inspiration from? Who do you follow on Instagram?

Industry websites like Creative Review, Creativepool, PDN, Nofilmschool (for motion), other sports advertising photographers, photographers agents, top sports and fitness brands to see what current trends are.  I also follow various professional athletes as I draw inspiration and gain ideas from seeing the new levels they are pushing in their particular sport.

I also draw inspiration from photographers in different genres like portrait, lifestyle, landscape and especially fashion as many concepts are transferrable in one way or another. For the same reason I also follow painters, illustrators, filmmakers, animators and other visual artists.

What camera do you use on your shoots and what’s the back-up?

I use a Canon 5DsR as my primary camera, a 5DMKIV as my back-up for stills and a Sony FS7 for my motion work.

Please can you take a photograph of your kitbag, highlighting your favourite item, why you like it and a time when it has saved you! #everydaycarry

It’s not actually in my kitbag but I’d say my favourite item would be my reusable KeepCup as without my double espresso’s I don’t think any of my shoots would come to reality!

My iPad Pro is a pretty handy tool as it serves as a shot-list/storyboard, model release and wireless tether screen either via Capture Pilot (great for a client or AD) or direct to the camera if in a more remote location.

What are your preferred lenses to use when shooting; low-light, high-speed, portraiture and landscapes?

I love using prime lenses particularly the Canon 85mm 1.2L II and the 50mm 1.2L as they keep me in a particular perspective and I need to move my feet to change composition, however, if I was on a budget I would say the Canon 24-70mm F2.8L II is a great lens and is surprisingly sharp for a zoom.

I often use a longer lens 70-200mm F2.8L II (sometimes with a 2x extender) for landscapes as it allows me to compress the scene and isolate interesting features in a landscape.

In terms of high speed or freezing action I rely mainly on the new Profoto range of lights as they have the HSS feature allowing very fast shutter speeds, which I love, rather than on any particular lens.

For portraiture, I love the 85mm and the primes are definitely best for low light due to their large apertures.

What would you recommend as a good point and shoot under £500?

I haven’t used or owned one in a long time so I’m not sure about a specific camera but I’d go for something that has as big a sensor as possible (not in MP but in physical size) with good quality lens(es), good low light performance, minimal shutter lag and manual control, although I’d say it really depends on what you want to do with it.



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