Photographer Lucas Allen for Everyday Food magazine

The iPhone is not just being used by consumers to shoot images it’s being used by photographers for professional work. And part of the trend is due to apps that give the final image an impression of randomness


The taste for analog style in photography and design is not just wistful nostalgia, it’s about the desire to introduce something random into the creative process, making the final image a little off kilter.  Photographer Lucas Allen has just shot an 8-page spread for Everyday Food magazine using the Hipstamatic App on his iPhone 4.



Anna Last, editor-in-chief of Everyday Food told Lauren Indvik of Mashable that. “what we liked about it is that it gives you the surprise element like a Polaroid does,” she told Mashable. “It’s a nice little irony, using old technology to get that effect again.” Though not everything was left to chance as each image was also shot with a conventional digital camera as a back-up.



Is “surprise” communicated in the image, or is it part of the production process. The images are graphic and angular while the color and lighting is a little random. Is this an Art Director’s picnic? Or is it really what a picnic looks like? There is random lighting on some of the images, and despite the perfect arrangement, the Picnic is definitely one of those settings where you might expect a little disorder.



We have examined the popularity among consumers of sharing food photos taken on smartphones. It’s clear we are seeing the emergence of a trend in food imagery, of the food photograph as a piece of instant data, alongside the traditional gloriously reverential photograph of the glossy food magazines.




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