While we have no problems with the naked masculine form, we do wonder what’s going on when a car ad, yes a car ad, features a naked man in an interactive. And don’t get us talking about the naked man covered in honey jumping into a bear pit. The visual antidote to the emotionally ‘buttoned-up’ male ?
A strange alignment in advertising imagery or a major shift in the imagery of men? While David Beckham’s underwear ads belong to the fine tradition of buff men in briefs, a campaign last year for an agency whose business is extreme sports and a new campaign for Renault both feature naked behinds. And that’s not to mention the campaign for Flavour, a clothing and footwear boutique in Denmark.
The wet towel flick image was created by JWT Halbye Kaag and photographed by Thomas Juul just at the moment of impact. Nice. The campaign by Jandl, a Slovakian Marketing and Communication specialist for an extreme sports company shows a man covered in honey jumping into a bear pit with the strapline, “There are easier ways to get your adrenaline fix.”
Meanwhile Euro RSCG have developed an interactive film for Peugeot, a kind of naked chase movie, called “Let Your Body Drive” featuring a man who has been cheating on his girlfriend. Peugeot invite the YouTube Viewer to “Help the hero to get out from the most embarassing situations… Will you make the right choice? Just one clue : Let Your Body Drive!” Is the Peugeot 208 a car for Women? Men? No-good, cheating heartbreakers? And who is the interactive aimed at?
With some pixellation and carefully placed lamps, the viewer is spared any blushes. And with nearly 2 million views since it was posted on YouTube by Peugeot on February 8 advertisers might keep an eye on the naked man trend, so to speak.
Follow the trend and prepare you next ad campaign with Rights Managed and Royalty Free images from Image Source