Darren Aronofsky directs Vincent Cassel in a spot for Yves Saint Laurent’s Nuit De L’Homme. The print ads have been shot by Mert & Marcus. The charismatic Cassel who worked with Aronofsky in Black Swan, has been the face of Nuit De L’Homme since signing with L’Oreal in 2008.
In the current spots, Cassel plays a serial seducer of various women played by models Marine Vacth, Alyssa Ali, and Eniko Mihalik. Visually it’s an exercise in lighting creating narrative. The Independent newspaper in London reports that the script is based on Danish philosopher Soren Kierkegaard’s The Diary of a Seducer, a story of a man cruelly manipulating and toying with a woman’s affections for his own aesthetic pleasure. Cassel is familiar with playing such roles as you can see in this spot from 1994.