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With a dedicated photographer ready to capture the behind-the-scenes action at LFW, commuters are set to be transported not only to the next tube stop, but also directly into Somerset House with the fashion elite

With Burberry streaming their catwalk live to their website last year, the demands of London Fashion Week 2012  meant fashionistas would need to find a different set of boundaries to elegantly break through. In a partnership with CBS Outdoor who is also partnering the London 2012 Olympics this year, commuters on the Underground will be able to see all the behind-the-scenes action from Somerset House.

From clothes rails to tube rails, a dedicated photographer mercilessly dropped right in the thick fog of hairspray backstage, will transmit images to be broadcast to CBS Outdoor Cross-Track Projection screens across the London Underground.

Always an industry to push new boundaries with photography, technology and film, Fashion by definition has an eye on the future. Perhaps we’ll see a GIF or two and signals of the next colour that will define 2013.

You can track #LFW on this hashtag or visit


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