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Amnesty on iPad by TBWA

German newspaper Die Welt runs innovative Amnesty campaign on iPad edition


We recently reported on Amnesty’s celebration of their 50th Anniversary, the article in The Observer in London showcased great poster work, much of it graphics and illustration-based. Here’s two recent idea-based campaigns. One from Portugal by Fuel Lisbon (see below) is a subtle contrast between two different sets of ‘portrait’ photographs. The second a campaign created by TBWA for Die Welt in Germany, for the iPad, locks down the frame to create the sense of frustration and being trapped. While quite rightly creatives have been exploring the animated image, the gallery, on the iPad, the still image also carries an emotional punch.






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