Christopher Robbins

This classic Beauty image delivers a whole lot more to clients. Creative Manager Denise Taylor-Secretan explains how this image by photographer Christopher Robbins captures essential concepts for a wide range of business sectors

We know the idea and image of Beauty is a powerful advertising tool, the cosmetics and fashion industry are built around the visual codes of Beauty.  In stock photography, the Beauty image has broader commercial applications, and a good stock image has a variety of potential uses across different business sectors.

Take for example the image by Christopher Robbins above. A classic image of Beauty, but what gives it commercial quality is the variety of concepts it expresses: power, strength, individuality, technology, innovation and the future.

It’s the angular look of the model, the leaning forward ready-for-action; the reflective sheen of the light on the body; the improvisation of the string holding the hair together the lighting which lends a grey metallic glow framing the model.

Each of these elements, or a combination of them signal concepts bigger than the idea of Beauty. While the image is bold, distinct and singular in its emotional power, and the same time it speaks to a broad and diverse audience.  The image is a canvas with enough creative room for the client to work their own story into it.

Loading...

Your download will start shortly, please do not navigate away from this page until the download prompt has appeared. Doing so may cause your download to be interrupted.