Y&R Brazil. Photographer Brandon Voges
Flipped portrait with inventive copy encourages blood donation

A simple direct execution by Y&R Brazil, turning people upside down to reveal the bulging veins that confirm, yes, you have more blood than you really need. A great example of how words also flip the meaning of an image, from something that’s vaguely unpleasant, hinting of pain, to an image that has a sense of humour and a spirit of generosity.



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