Y&R Brazil. Photographer Brandon Voges
Flipped portrait with inventive copy encourages blood donation
 

A simple direct execution by Y&R Brazil, turning people upside down to reveal the bulging veins that confirm, yes, you have more blood than you really need. A great example of how words also flip the meaning of an image, from something that’s vaguely unpleasant, hinting of pain, to an image that has a sense of humour and a spirit of generosity.

 

Loading...

Your download will start shortly, please do not navigate away from this page until the download prompt has appeared. Doing so may cause your download to be interrupted.