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Feels just like being “at the Grand Canyon” says Cooliris

Cooliris have just launched the first 3D ad for the iPad, the company apparently has two technologies that can transform 2D images into 3D. The first ad is for the US Weather Channel, which follows photographer Peter Lik across the country in search of the perfect photo. Mayank Mehta, head of products at Cooliris, told the BBC in London, “We are able to represent 3D objects on a 2D device by drawing out all the different angles from the scene. As viewers change perspectives using gestures on their mobile device, we show them the corresponding image. This makes it feel like they are at the Grand Canyon.” Now that is a brand promise.


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