Image Source: Rachel McKenna

To mark the launch of ISM Briefing #3, “Cute 22” we are celebrating with 22 Days of charming, hypnotically spellbinding Cute

Why Cute? Baby videos, puppy videos, Volkswagen videos of kids dressed up as Darth Vader thinking they are using their power to talk with cars. Cute is the new international language of visual communication and Cute 22 tracks and analyses the imagery behind the trend that has sidled up to us like an impossible bundle of kitten love and wheedled its way into our affections.

Over the next 22 days be prepared to be tickled by cute. Resistance is futile.

Click here to Download ISM Briefing #3, “Cute 22”


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