Work In Progress by JWT Delhi for Nokia N8

Our romance with the epic, widescreen, panorama is just beginning


The panoramic image, beloved of epic film directors, and increasingly (as we have tracked) professionals with the time/tech to stitch an image together, is taking giant wide-screen strides into the consumer world. The Nokia N8 phone has the ability to take panoramic images and JWT in Delhi created these ads to demonstrate what the world would be like if we only saw things in extreme portrait form. While jumping on the panorama train is a wise move as the professionals love the detail, and the public (now used to panorama via widescreen TVs) is there a platform for the panorama print? On the other hand Perhaps the digital cavalry has arrived just in time in the form of the iPad. Watch this space.


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