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Inez van Lamsweerde and Vinoodh Matadin for Christian Dior

Photographic duo Inez van Lamsweerde and Vinoodh Matadin, shoot Dior’s Secret Garden. The film highlights a new kind of image-making

There is only one story in Fashion. Romance. Told in various different ways but increasingly as Fashion brands use great-looking short movies as promotional virals, it’s storytelling as moodboard. Piece of driving elecronic music? Check. Frock changes? Check. Fairy tale location? Check, check, check.

Whereas fashion photography, stills, allowed the viewer to fill in the gaps in the storytelling, no matter how strange it was, fashion film-making such as Secret Garden Versailles fills in all the gaps, giving the viewer the purest form of eye candy, where there really is no story, just a collection of beautiful picture set in motion. The fashion evolution from Eye Candy to Dream Candy.


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