In the first of our visual essays exploring the dynamic of “Hard and Soft” as an idea and an aesthetic in pictures, we take a journey through Transformation The promise of Transformation is the message of so much advertising, its driving logic, from basic car ads pithing the car as the transformational object that can open a different […]
Read post >There’s travel photography, taking a selfie in front of a landmark, then there’s Travel photography as discussed between photographers Matt Dutile and Philip Lee Harvey. Everything you thought you wanted to know about travel photography but were afraid to ask. In the following interview Matt Dutile downloads the the Philip Lee Harvey’s Travel photography brain – discover prep techniques, […]
Read post >Art Director Tom Laybourne takes us through the creative journey on set with photographer Sofie Delauw in Florence THE BRIEF… A series of lifestyle shoots with a focus on beautifully honest moments of real life. Styled with vintage touches and a warm analogue feel. The key here was to pick up on the wonderful Italian […]
Read post >Travel imagery offers a variety of advertising metaphors. This month’s Best-Selling photo on Image Source by Gary John Norman finds stillness in the rush
Read post >Image Source Art Director Tom Laybourne gives his essential insight on gaining access to off-limit locations, why shoot-planning is crucial and working with Sardinia-based photographer Antonio Saba.
Read post >In the second of our series looking at Art Director’s creative processes, Lee Wheatley gives us the insider’s insight on the inspiration, planning and photographers behind his stunning industrial shoots.
Read post >Image Source Art Director Christina Dittmar on shooting in LA – on why she’s drawn to the photographers, the variety of locations and a pool of quality actors to tap into
Read post >In the first of our series looking at creative improvisation, photographer Raphye Alexius discovers an ingenious solution to poor ambient light on a ‘Retail Therapy’ shoot
Read post >On a journey round China, Art Director Tom Laybourne discovered a camera facility that highlighted a country that sets different expectations around technology and service. Business in the new China.
Read post >Image Source: Cultura RF Social media is a massively underused tool by Photographers. Alex Jordan explains the benefits of being a social butterfly and how to negotiate that tricky balance of self-promotion vs copyright concerns Social media is an essential tool in developing reputation and gaining exposure. Unfortunately, for many of the photographers I’ve spoken […]
Read post >
