TNW (The Next Web) Report on 10 Brands Using Instagram
Brands are using Instagram to explore the power of photography to connect with consumers
Instagram has grown beyond a niche cult, with over 4 million members. Companies who place image and photography at the heart of their business, are seeing it an opportunity to use photography to really connect with customers, from Jamie Oliver (re: food photography) to Burberry, to Threadless. For a generation growing up with smartphone cameras and image sharing sites, photography is now the default fast media for sharing information, ideas and emotions in a single, quick, powerfully engaging hit.